How do you sum up a campaign that took months to prepare in just three pages? It can be a challenge, but Cox’s Carrie Braun, Community Relations Coordinator, gave me some very helpful tips on writing an effective three page summary. Last year, Braun’s entries for the Cox Connects Day Carnival, a free day of fun for members of the Boys & Girls Club, and the Cox Video Contest, a scholarship program, won in the Beacon Awards Community Relations and Education categories for Cable System 2.
Braun emphasizes recreating the event in the summary. “I tried to imagine the judges reading the Beacon project summaries as people I wanted to invite to my event, but I needed to convince them that it was worth attending,” she says. “I wanted to show that the event was well thought out and executed, and that they would have had an amazing time if they would have been there. I tried to relive the event and create an atmosphere in the summary. For the entry about the Cox Carnival, I put carnival related pictures at the bottom of the page, and so before the judges read the first word, they knew that this was meant to be a fun, light-hearted entry that highlighted a carnival for kids.”
Additionally, she suggests including multiple reviewers in the revision process. “I also asked three different people to read the entry before we submitted- one person from our team, one person at Cox who didn’t attend the carnival but knew about it, and one person who was not a Cox associate and had no knowledge of the carnival,” she explains. “That helped immensely in telling the whole story, but also helped weed out the details that weren’t important.”
Who would’ve thought that enabling the judges to visualize the event and including input from people outside your company could lead to a Beacon Award-winning three page summary?
Do you have any tips or questions on writing a great three page summary?